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min read ▪ by
The wind blows strongly in the crypto market, and Blockchain Group has just thrown some digital fuel on it. The French company listed in Paris has raised no less than 72 million dollars to acquire nearly 590 new bitcoins. A bold, direct, and above all unprecedented move in France. While others talk about diversification, Blockchain buys the future at cash price.
In Brief
- Blockchain Group raised 72 million dollars to buy nearly 590 bitcoins.
- The company aims for 1% of the total bitcoin supply by 2032.
- Its stock has jumped more than 765% since the beginning of the year thanks to this strategy.
An aggressive fundraising to accumulate bitcoin
The strategy is clear: of the 63.3 million euros raised through a bond issuance, 95% will be directly injected into BTC. No middleman, no detours. At this rate, the group plans to add 590 BTC to its reserves, which will then rise to a total of 1,437 BTC.
And attention: at the current bitcoin price (over $109,000), Blockchain Group could technically have bought up to 658 BTC. But the company chose to keep a small portion for its operations and management fees. A detail? No. Proof of control in a strategy that could have appeared blindly maximalist.
Since the group started buying bitcoin in November 2024, its stock has exploded by 225%. And for the year, it shows a dizzying +766% as reported by Cointelegraph. Result: what could have been seen as a speculative move is gradually becoming a real corporate strategy.
And this strategy is far from improvised. In its annual report, Blockchain Group clearly stated its ambition: to accumulate 1% of the global bitcoin supply by 2032. This represents about 170,000 BTC, a monumental target, but one that raises a troubling question: what if owning bitcoin became a power criterion for listed companies?
Behind the highlight: solid partners, a global movement
Behind the scenes of this operation, familiar players from the crypto sector can be found. Fulgur Ventures invested 62.9 million dollars, followed by Moonlight Capital with 5.7 million. The issued bonds are convertible into shares at a price well above the current market price. In short: these investors are not playing short-term. They are betting on the complete transformation of the company.
And Blockchain Group is not alone on this path. In recent weeks, companies like Metaplanet in Japan or H100 Group AB in Sweden have also taken the famous “orange pill,” joining the exclusive circle of companies placing bitcoin at the heart of their treasury.
This movement could be a milestone in France. Few listed companies dare to put their treasury into bitcoin. Even fewer talk about it. Blockchain Group not only does it but proudly claims it. In a period of economic uncertainty, this decision sends a clear signal: for some, bitcoin is no longer a speculative bet — it is a shield, even a compass.
So, just a trend or a real paradigm shift? One thing is certain: the starting signal has been given. And those still hesitating on the platform might well see the train leave… loaded with bitcoins, even if the rally is currently slowed by unexpected profit-taking.
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Fascinated by Bitcoin since 2017, Evariste has continuously researched the subject. While his initial interest was in trading, he now actively seeks to understand all advances centered on cryptocurrencies. As an editor, he strives to consistently deliver high-quality work that reflects the state of the sector as a whole.
DISCLAIMER
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
