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GameStop is entering a new era. By investing 513 million dollars in bitcoin, the icon of physical video game sales is undergoing an unprecedented repositioning. This decision, far from being a mere publicity stunt, is part of a profound transformation of its business model.
In Brief
- GameStop invested 513 million dollars in 4,710 bitcoins, its first direct acquisition in crypto.
- This operation is inspired by Strategy, financed by a 1.3 billion dollar raise via convertible bonds.
- The announcement made the stock jump 18%, highlighting a serious shift toward bitcoin as a store-of-value asset.
GameStop makes its first massive bitcoin acquisition: a strategic revolution
On May 28, 2025, GameStop officially purchased 4,710 BTC for 513 billion dollars! Marking its first direct entry into the digital asset world. This operation represents about 10.7% of the 4.78 billion dollars in cash and marketable securities held by the company as of February 1. This allocation is not spontaneous: it follows the adoption in March of an investment policy integrating bitcoin as a strategic asset.
Contrary to some speculation circulated by the press, GameStop had never previously acquired bitcoins. The company did explore Web3 in 2022 via an NFT marketplace, but that project was abandoned in February 2024 due to regulatory uncertainties. The current purchase therefore constitutes a genuine first in the company’s history.
How MicroStrategy inspires GameStop in its BTC conquest
This move recalls that of MicroStrategy, recently renamed Strategy, which now holds more than 580,000 bitcoins. Just like the latter, GameStop opts for a bitcoin treasury policy, aiming to preserve the value of its reserves against monetary inflation and persistently low interest rates.
To finance this BTC purchase, GameStop relied on a 1.3 billion dollar raise via convertible bonds! Clearly confirming its desire to build a long-term strategy around this new allocation.
GameStop bets on bitcoin: a turning point that could change everything
After the announcement of GameStop’s purchase of 513 million dollars worth of bitcoin, GameStop’s stock jumped 18%, a rebound that also revived retail investors’ interest. But unlike the speculative frenzy of 2021, this rise is based on a concrete decision: a strategic investment in BTC, not just community hype. This initiative sends several strong signals:
- Bitcoin is progressively establishing itself as an alternative to traditional cash;
- GameStop aims to redefine its business model by integrating digital assets;
- Growing acceptance of bitcoin in the corporate world: retail joins institutional pioneers.
While this choice introduces some volatility, it also offers exposure to bitcoin’s bullish momentum. GameStop could thus become a catalyst for the transition to a crypto-native economy.
With this acquisition, GameStop is initiating a radical repositioning and could foreshadow a broader movement. By 2045, companies could control up to 50% of bitcoins in circulation. Does this rise in power challenge BTC’s decentralized ideal? An evolution to watch closely.
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The world is evolving and adaptation is the best weapon to survive in this undulating universe. Originally a crypto community manager, I am interested in anything that is directly or indirectly related to blockchain and its derivatives. To share my experience and promote a field that I am passionate about, nothing is better than writing informative and relaxed articles.
DISCLAIMER
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
