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In Dubai, a unique initiative is shaking up Web3 norms. The crypto exchange Bitget is teaming up with SWEAT, the pioneering ecosystem of the movement economy. Goal: turn daily walking into digital purchasing power. An unexpected bridge between the physical world and decentralized finance, unveiled at the Dubai Esports Festival.
In brief
- SWEAT rewards physical activity with $SWEAT tokens for every step, via a mobile app.
- Bitget partners with SWEAT to bridge Web2 and Web3 with a focus on daily usage.
- The AI Mia personalizes the user experience by analyzing movement for tailored coaching.
- The SWEAT x Bitget alliance embodies accessible crypto, rooted in real life, through the “fitness to earn” model.
A crypto for every step: SWEAT’s ambition
Since its inception, SWEAT has upheld a clear vision: to make blockchain tangible. Through its native crypto $SWEAT, users can monetize their steps… quite simply. This model is based on a mobile app with an integrated wallet, the SWEAT Wallet, downloaded over 20 million times and with more than 3 million active users per month. The whole forms what its creators call the “Movement Economy.” The experience is designed to be seamless.
- Users generate $SWEAT tokens simply by walking;
- These tokens can be exchanged, stored, or spent within the SWEAT ecosystem;
- An integrated AI, named Mia, supports the user daily;
- Mia analyzes movement habits to provide personalized coaching.
In an era of digital and crypto sedentary lifestyles, SWEAT’s approach is based on a counterintuitive but powerful idea: physical effort becomes a source of value. As co-founder Oleg Fomenko puts it:
This is about rewarding the most natural human behavior, movement, with digital ownership.
Bitget, the exchange bridging Web2 and Web3
On Bitget’s side, this collaboration fits into a consistent strategy. The Bitget crypto platform, founded in 2018, stands out for its role as a bridge between traditional users (Web2) and decentralized solutions (Web3). With 120 million users across more than 150 countries, Bitget is known for its copy trading services and accessible derivatives products.
But beyond the numbers, Bitget wants to reach a broader audience. This partnership with SWEAT is an important step in that ambition. “Movement is universal,” says Vugar Usi Zade, Bitget’s COO. “It offers the most natural path to crypto.“
With this approach, Bitget is part of a digital inclusion dynamic. The Bitget multi-chain wallet integrates into an ecosystem designed to support users at every step of their Web3 journey, from token purchases to exploring DApps.
Dubai, global showcase for crypto in motion
It was at the 2025 Dubai Esports Festival that the alliance was revealed. Participants were able to experience this “active” future live, where every step in the real world is rewarded in the crypto universe. Interactive kiosks allowed physical movement to be converted into $SWEAT tokens, immediately visible in their wallets.
Across the city, displays from Sheikh Zayed Road to the international airport featured the shared slogan:
- Own Your Movement;
- Power Your Wallet.
The effect is striking: crypto is no longer an abstract concept. It becomes an extension of everyday actions. This large-scale activation reflects the boldness of a project that blends territorial marketing, technological innovation, and public health.
A model for the future of crypto?
This partnership between SWEAT and Bitget illustrates a clear vision, that of a crypto:
- Rooted in the real world;
- Intuitive;
- Accessible;
- Based on concrete uses.
By integrating physical activity into a digital reward logic, the two companies offer a hybrid model between wellness app and decentralized finance. This responds to a deep trend: democratizing crypto through a simplified user experience. Less technical jargon, more tangible benefits. The bridge between Web2 and Web3 now runs through our sneakers.
By redefining value through movement, SWEAT and Bitget are renewing the Web3 narrative. At a time when mainstream adoption remains a challenge, the “fitness to earn” approach could well become a replicable model. A concrete way to anchor crypto in real life, step by step.
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The Cointribune editorial team unites its voices to address topics related to cryptocurrencies, investment, the metaverse, and NFTs, while striving to answer your questions as best as possible.
DISCLAIMER
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
